Bicoastal UX Design Studio

San Diego, California boutique user experience agency specializing in application and website design.

About Bicoastal

We are a design studio based San Diego. With experience designing for early & growth stage startups on the east and west coast. We made the shift from in-house design, to an agency model. You provide a product or service to your target market, we use your brand voice to connect you with customers.

Our focus is user-friendly branded design. Use your brand to go from concept to design faster. We partner with teams to help your organization reach your goals. A product team available to make website and product development smoother.

My Process

Delivering impact-driven results, based on your goals & needs

Understanding

Bringing your brand into each part of the process

Your brand is at the heart of every customer interaction. To truly connect, we take the time to understand your company's vision and who you're trying to reach. Together, we'll create customer experiences that feel natural and meaningful, ensuring your business leaves a lasting impression.

  • Learn your company’s vision, values, mission, and culture
  • Identify your target audience and what makes your brand unique
  • Develop a UX strategy aligned with your business goals and objectives
Research

How we drive your product strategy

Your goals are the foundation of our UX strategy. By diving into your current performance, we find opportunities for growth and improvement. I apply user-centered design to align with your business objectives, all while boosting the value your product offers to its users.

  • Analyze your market position and competitive advantage
  • Identify your strengths, weaknesses, opportunities, and threats
  • Discover your users’ needs, wants, behaviors, and pain points

Exploration

How we craft your user experience

Your target audience has specific tasks they need to accomplish. We focus on simplifying their workflows to help them achieve their goals more easily. By developing user-friendly processes, we improve UX, making it easier for user's to achieve their goals.

  • Document user journeys based on user tasks and goals
  • Identify ways to simplify and improve user flows
  • Compare ideas to prioritize concepts based on user and business value

Design

How we build user experiences

We start by crafting wireframes to identify the best design direction. From there, we refine the details through UI and interaction design, ensuring every element aligns with user needs. By building clickable prototypes, we can test and perfect the design, paving the way for a product that's ready for development.

  • Set the design direction with wireframes as the blueprints for concepts
  • Create wireframes to choose options to push into high-fidelity design
  • Build clickable prototypes to test usability and refine concepts
Improve

How we use data to make products better

We introduce your UX to real-world users to assess its performance. By evaluating our solutions, gathering user feedback, and identifying areas for improvement, we make targeted adjustments. This ensures we strike the perfect balance between delivering great user experiences and meeting your business goals.

  • Create a roadmap to develop and deliver features
  • Gather user feedback and measure real-time app usage
  • Improve the UX to better achieve user and business goals