Create your web style guide and design system

Develop a branded website/application design guideline. Use your brand to develop a web style guide. Create visual elements based on your app theme. We help you ship cohesive experiences with design systems.
Marven UI Style Guide
How to weave brand into your product

Bring Your Brand to Life at Every Customer Touchpoint​

Create your product design guidelines, based on your brand identity. Define responsive layout grids for each of your supported breakpoints. Design your UI and interactions with a branded theme. Mix and match your UI elements into a reusable UI kit.

Use your User Interface design elements to code your application’s components. Connect your design and development to streamline your product delivery cycles. Make your software application user-friendly and consistent. Win-win

User-centered product design​

Simplify User Journeys with a Unified UX Design​

Create user journeys your customer’s can easily understand. Using the same design patterns to interact with your app, makes it easier to learn. Reduce your learning curve, to get people up and running smoothly.

Make it easier for your customer’s to engage with new features. By letting them control new functionality with familiar design patterns. Let your product team deliver more value, more easily.

Go-to-market with new features, faster

Deliver High-Quality User Experiences Efficiently

Use pre-existing visual building blocks to test new concepts. Connect developer code to design elements for easier handoffs. Empower designers to document product changes, so your engineers what to edit

Make product engineering easier for your team. Let developers focus on building reusable code blocks, to rapidly manage user journeys. Get better products into the hands of your customers, faster

What we offer

Research

We tailor your style guide to your company and target audience. Developing a theme for your user interface based on your brand. Your visual design language drives your target market’s decisions. We learn about your brand, so we can craft your visual language.

Design Strategy

Make it easier to implement your style guide. We learn about your current theme styling. So we can create a guide to make updates. With user interface improvements along the way. So you can ship UX improvements before you are done.

Grid Architecture

A responsive grid-system based on you needs. We look at your current design, and outline supported design sizes. Setting breakpoints and CSS flex-box design for streamlined development. Our grid architecture includes spacing, columns, fixed & fluid documentation.

Color Palette

Define your branded digital color palette. We prioritize WCAG AA compliance as a minimum. So you can provide user-friendly, accessible designs to your target market. With color tokens for actions, text, alerts, errors, and other visual elements.

Typography

Set the font styles you use across your web project. Considering the best way to mix and match type for your design. We design and document web typography. So you can easily develop a theme fit for your style guide.

User Interface (UI) Design

Create a library of all the visual elements you use to design your UI. Using your theme to create consistently branded elements. These elements can be used like building blocks for your interface. With documentation for developer hand-off.

UI Kit

Mix-and-match your UI design with commonly reused elements. Your Figma UI kit acts as a shortcut to building designs. Variants make it easier to prototype key screens or features. With built-in theming to support dark mode (if included in scope)

Workshops

Bring your team together to collaborate on your style guide. Combining your vision, brand, and culture – to drive the future of your web presence. Let your web project reflect your company culture.

Frequently Asked Questions

A web style guide provides instructions on how to design for your brand online. Defining each visual style, UI element, and graphic. This enables anyone to design and build for your website, on-brand.

Your style guide is a long-term investment into your website. In the short-term, a style guide outlines how to design your website.

In development, you styles define the sites theme. Setting the look-and-feel of your website online. Lastly, a well-defined style guide enables you to make changes rapidly across the design of your site.

A basic style guide includes the visual styling for UI elements. Defining the spacing, color palette, typography, button styles, and image guidelines. As we design your website, we develop a set of visual elements used to build your UI. 

This enables you to see how your web design works. With options to adjust the styling across your website’s visual elements. By editing dynamically mapped design variables. Empowering your team to design with your website’s visual foundation.

A product design system includes a style guide, UI kit, and components. The UI kit documents every visual element used in your web project. We go further by building reusable components for common features or design patterns. These items come together with an interactive prototype, as a preview of the app UX.  

The design system goes further than visual design. You design file will have dynamic properties to let you swap elements easily. Get the full value of a design system with code snippets. To create a common product language in design and code. 

Bicoastal Agency offers tailored style guides to fit your brand. Your brand is unique, and we believe your online presence should be as well.

A design system enables your team to create user experiences faster. By cutting the time to redesign, edit, and adjust individual elements. Your product styles are applied to visual elements. Enabling you to make a change to an element, and having it reflect across all of your designs.

For user experience design, this enables rapid prototyping, testing, and adjustments. Cutting overhead that may cost more in the long-run. These benefits are the same for your engineers.

Developers benefit from a fully-built design system the same way. Making a change to a style or element, can impact the entire UI. If your product is built to match your design system, with reusable elements.

We provide training and documentation for your style guide. After we complete handoff, we will do a follow-up 2 weeks later to see how things are going.

Feel free to contact us if you need modifications and or additions to your design system. We are open to add to existing design systems as one of our services.

Yes, we can work with your engineering team to define a smooth handoff process. Ensuring that we provide the right details to build your design system. Let us know in the kickoff process, and we can account for implementation services.

We recommend you update your style guide regularly. Create a framework for making changes to your website. Things come up, so make sure you can share updates with your team. To keep things up-to-date and available to your design team.

Absolutely! We can design various assets, including icons, illustrations, and UI components that align with your style guide.
The timeline varies based on the scope of your web project. Typically they range from a few weeks to several months, depending on the size of the project.

The cost of a design system can vary greatly. We need to learn about the project’s specifics to provide a tailored quote. Contact us for a consultation to get started.

Yes, we offer ongoing support and maintenance services for your design system. Did you have your design system built somewhere else? Share your progress and challenges, and we can provide a quote to get your project back on track.

User Experience Services

Web Application UX Design

Ship a product experience based on how people interact with your product. Have your user interface adjust to fit a person’s device and the way they interact with them.

Web User Experience

Android Mobile UX Design

Create mobile app UX designs for Android device users. Use Google’s Material Design Guidelines to craft familiar Android Apps. Deliver your software to users in the Google mobile ecosystem.

Mobile Android UX
Android mobile native app for a social media application
ios user profile for a social networking application

Native iOS Mobile App Design

Create mobile UX designs familiar to Apple iPhone users. We use the Apple Human Interface Guidelines to craft Apple Apps. Bring your software to users in the Apple mobile ecosystem.

iOS Mobile UX

Contact Us

We would love to help you deliver user-friendly web and product designs to the world. Let’s build great user experiences together.

© 2025 Bicoastal Agency, LLC.