Increase user engagement
Delivering messaging to guide your users to the right place at the right time. Use helpful announcements, alerts, and warnings with a multi-channel strategy. Introduce features, help users troubleshoot, and deliver notifications effectively.
An introduction to User Engagement Strategies
What does User Engagement mean
Keep your app users connected to your application through relevant, timely messages. Create a messaging strategy to engage your audience, and maintain interest in your product or service. Use different types of messages to keep your users interested in your product.
Create a strategy to keep users coming back to your application. With meaningful calls-to-action, using multiple channels to reach customers where they are.
Why engagement strategies work
Keep users informed on what is happening with their date on your application. User engagement is an investment into client communication. Informing your audience of changes to their data or profile, so they can take the next best steps. Guide users to get move value from your product, and actionable next steps.
You have an opportunity to build a relationship with your community, and drive important actions. By helping customers achieve their goals, you can demonstrate product value at the same time. Driving business growth through continued use of your software.
Show users you understand their needs, and deliver important content when it matters most. Improve retention rates with a well-defined messaging strategy.
Key engagement channels:
Email drip campaigns to nurture user journey
In-app notifications to highlight key features
Push notifications for timely updates
Messaging to build community interaction
Alerts for important messages
Use engagement as a tool to improve customer retention. Use targeted messages to keep user interest and avoid messaging fatigue.
Is an engagement strategy right for your business?
Engagement strategies are essential for digital products and services. Your communications keep users active by delivering the right message at the right time. Strengthen user relationships by building consistent touchpoints.
Learn from user behavior, and try different messaging approaches. Aim for engagement rates that show healthy user activity.
What are some examples of engagement channels?
Email Drip Campaigns
Welcome communications for new users
Announcing feature updates
Re-engaging users and past subscribers
Educational content about your product or service
App Notifications
Notifying users of feature use in-product
Celebrating achievements
Reminders about activities and to-dos
Community and support updates
Messaging Systems
Chat (direct and group messaging)
Team collaboration
Support channels
Why invest in user engagement
Your product needs more than great features. With strategic engagement, your organization keeps users active and interested. Giving you opportunities to showcase value and maintain relationships.
Give your users reasons to come back, and deliver communications that matter. Our team has experience with engagement strategies that work. We deliver messaging systems that keep users active and invested in your product.
What we offer
User research
Understand your target audience's needs, behaviors and motivations. By gathering data about your users, we can design products that meet their needs. Learn how people use your product to make it better, with real user feedback.
Product strategy
Create a high-level plan for achieving goals with your product. Identify your target audience, value props, and how to market each step of your product lifecycle. Define the vision and direction of your product's development and success.
Information Architecture
Organize your application's content in a way that is easy for your users to understand. Create a user-friendly way to navigate your app or website. IA design aims to improve how users achieve goal outcomes in your UX.
User Interface Design
Build a user-friendly and fun product for your target audience. We focus on every visual detail to deliver a branded user experience. We bring your visual design and interactive design together into a unified UI design.
Prototyping
Test your ideas with a proof-of-concept. We take UI design and product needs to create clickable product prototypes. With a high-fidelity prototype you can test, refine, or build your ideas with confidence.
Design workshops
Bring your team together to solve design challenges. We provide a structured approach to generating ideas with your team. Using concepts to make design decisions, and harnessing your team's creativity to make your user experience better.
