Strategic A/B Testing
Test different versions of user flows to identify the ideal one. Set a goal outcome, create a baseline, and try slight changes to drive your goals. Test with real users to learn what works best for your target audience.
Test, measure, and improve with data
A data-driven approach to learn more about your customers. Learn ways to present your product and resonate with your user base. By testing different hypotheses, you get to see what drives your users to action. Test out ideas, measure outcomes, and find ways to improve with data.
A structured approach to hit goals
Define your product or website's goals. Identify ways to improve the user journey to reaching those outcomes. Measure how your customer's interact with different approaches to learn more. Testing with a diverse set of users will help you flesh out user segments and how well ideas perform.
Validate ideas to unlock big-picture thinking
Find ways to test ideas which may feel risky. By testing a small part of your user experience, you can build the confidence to go further. Take away the idea that certain concepts won't work. Find ways to approach a solution your customer's engage with.
An introduction to split-testing optimization
What does A/B Experimentation mean
A/B experiments let you measure a change in your user experience, to see what drives your goal outcome. Split testing lets you measure how changes impact user behavior. Letting you make data-driven decisions based on your business goals.
You can test 2 or more versions of a user experience to understand what works best for your users. With clear business goals, you can track the success of your experiments. Making improvements until you have version you feel comfortable presenting as your core experience.
Why A/B testing works
Learn what works by measuring how you get users to achieve goal outcomes. By using a blend of data and intuition, you have an opportunity to learn what UX is performing best. Focus on each touchpoint in your user journey, to learn where you can make thing better.
Investing in experimentation unlocks a measurable way to validate product decisions. Show what actually works, and learn what your audience values. Unlock better conversion rates, measure user retention, and find ways to invest in product development.
Benefits of A/B testing:
Test changes to understand how customers interact with a product or design
Develop insights about different types of users
Guide users to achieve specific goals
Develop product strategies with real user data
Measure user engagement with different features
Experiments are a powerful tool for driving business goals. Improve your user experience, understand what performs for you users, and discover areas for future investment.
Is A/B testing right for your business
A/B testing is perfect to test out a hypothesis. If you have a baseline experience to improve or are willing to test out multiple versions. Use this strategy to create a better UX for your target customer, while learning from them in the process.
Learn from your experiments and keep testing different approaches. Experiments can provide clarity on a single use case, or apply to your full product experience. Use key metrics to measure the success of an experience.
Conversion rates - Number of signups / upgrades from an experience
Engagement - How many people used a feature or achieved an actionable outcome
Retention - How many subscribers did you keep as customers
What are some examples of A/B testing
Website Optimization
Testing different UI layouts, color schemes, and content types
Optimize conversion funnels (sign up, account creation, checkout)
Improve site navigation and discovery
Improve call-to-action engagement
Product Features
Test new user flows (onboarding, feature introductions)
Compare feature implementation for engagement and retention rates
Testing strategies for pricing packages
Evaluate feature user experiences
Why invest in A/B experimentation
Developing marketing sites and software for users can be complicated. Use A/B testing to learn about your target audience. Achieve your goal outcomes, and understand your user's with real-world data.
Give customers a better user experience, and achieve your business goals. With A/B testing you learn more about your customers and the future of your product or service. Find opportunities that may not be clear without testing.
Our team has experience optimizing website and product experiences. Delivering UX to achieve an improved customer lifecycle. Improve customer activation, engagement, retention, and referral with a/b optimization.
What we offer
User research
Understand your target audience's needs, behaviors and motivations. By gathering data about your users, we can design products that meet their needs. Learn how people use your product to make it better, with real user feedback.
Product strategy
Create a high-level plan for achieving goals with your product. Identify your target audience, value props, and how to market each step of your product lifecycle. Define the vision and direction of your product's development and success.
Information Architecture
Organize your application's content in a way that is easy for your users to understand. Create a user-friendly way to navigate your app or website. IA design aims to improve how users achieve goal outcomes in your UX.
User Interface Design
Build a user-friendly and fun product for your target audience. We focus on every visual detail to deliver a branded user experience. We bring your visual design and interactive design together into a unified UI design.
Prototyping
Test your ideas with a proof-of-concept. We take UI design and product needs to create clickable product prototypes. With a high-fidelity prototype you can test, refine, or build your ideas with confidence.
Design workshops
Bring your team together to solve design challenges. We provide a structured approach to generating ideas with your team. Using concepts to make design decisions, and harnessing your team's creativity to make your user experience better.
